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Unlocking sonic potential in Asia: STARNETWORKS becomes the official HOLOPLOT distributor in South Korea


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Unlocking sonic potential in Asia: STARNETWORKS becomes the official HOLOPLOT distributor in South Korea

Over the past two decades, the STARNETWORKS group has consistently delivered cutting-edge technology and services that exceed their clients' expectations across a diverse range of projects, including concerts, musicals, festivals, as well as national and corporate events, all while crafting soundscapes that captivate audiences. In their pursuit of the finest and most innovative live sound technology, the company has proudly become the official distributor of HOLOPLOT Matrix Array systems in South Korea. This marks HOLOPLOT's first foray into the burgeoning Asian live entertainment market.

“Our philosophy is to look at sound as both an art and a science,” says Sukeun O, CEO at STARNETWORKS. “This philosophy aligns perfectly with HOLOPLOT technology, which is science-based, software-driven, and hardware-enabled, offering unparalleled sound experiences through sound control.”

The STARNETWORKS team had their first opportunity to witness the HOLOPLOT X1 Matrix Array in action earlier this year at the ISE Show in Barcelona. They quickly realised that they were encountering something unique. “We were fascinated by how HOLOPLOT could visualise sound dispersion and control the sound with such precision and the creative potential of this. Since then, we’ve discovered many more benefits of HOLOPLOT technology with X1 and the new X2 covering all bases in terms of application type. Utilised as a stereo system it completely removes hot spots and unwanted reflections, allowing us to achieve very high-quality, enjoyable sound.”

The debut of X1 in South Korea happened in South Korea’s very own Lightroom. The first Lightroom project opened in London earlier this year, also successfully equipped with a HOLOPLOT X1 system. Lightroom Korea opened in Godeok, Seoul on November 1st, and serves as the second venue to host the highly acclaimed art exhibition, David Hockney: Bigger & Closer (not smaller & further away), bringing a new burst of creative energy to the already globally renowned arts and culture scene of the South Korean capital.

“We are thrilled to partner with STARNETWORKS and bring the power of HOLOPLOT audio technology to the Asian market,” says Ryan Penny, Head of Sales at HOLOPLOT. “As a manufacturer offering a completely new technology, we’re partnering with companies that see the difference in our systems and are willing to take a step towards the future. STARNETWORKS has already built a great reputation, South Korea is a market that is both forward thinking and is seeing growth in immersive experiences and we see this as a relationship that will extend that further.”

What does the future hold post-Lightroom Seoul for STARNETWORKS and HOLOPLOT? Sukeun O is confident that it looks bright and promising.

“Our team is currently involved in projects with challenging acoustic environments and a need for high-quality immersive capabilities. We look forward to working with the state-of-the-art technology that HOLOPLOT offers and can't wait to explore all the creative possibilities it can bring to our clients in South Korea!” he concludes.