Breaking barriers of sound and language at Auto Shanghai 2023
Atlanta, July 1, 2021.
Illuminarium Experiences, a breakthrough global experiential entertainment company creating the next generation in immersive venues, opens its first Illuminarium in Atlanta on July 1, 2021. llluminarium has entered into a long-term strategic partnership with HOLOPLOT, a leading innovator and manufacturer of 3D audio technology. HOLOPLOT will equip the Illuminarium venue in Atlanta as well as future venues with their groundbreaking sound systems. Using HOLOPLOT, Illuminarium offers a first-of-its-kind experience immersing visitors with unprecedented acoustic sensations.
HOLOPLOT is a Berlin-based hardware and software manufacturer of professional 3D audio technology. Since its foundation in 2011, HOLOPLOT has been pushing the boundaries of sound reproduction, by providing a radical new solution: The company’s technology allows to control sound similar to light, meaning to steer audio with highest precision to the desired target area only, all while creating a homogeneous soundfield with consistent level and quality over distance. Furthermore, it enables an unprecedented realistic reproduction of audio content, specifically serving immersive installations with lifelike object localization. HOLOPLOT products are fully integrated systems combining powerful hardware with sophisticated software and IoT (internet of things) capabilities.
The company recently launched its X1 product line, including the X1 Modul 96, a full-range two-way matrix loudspeaker, and the X1 Modul 80-S, a full-range three-way matrix loudspeaker. X1 offers the ultimate level of directivity control to the most demanding applications such as performing arts venues, arenas, stadiums,
immersive spaces, and theme parks. Whether it’s consistently brilliant music across the whole audience area, reduction of noise pollution, highly intelligible content delivered to multiple zones in several languages simultaneously, or a fully immersive installation with focused sound spots, HOLOPLOT always aims to fulfill its guiding principle: “To make every seat the best seat.”
The two-room Illuminarium Atlanta venue is configured with a 360° immersive HOLOPLOT X1 system, consisting of 52 Modul 96 and 7 Modul 80-S. The installation complements the state-of-the-art visual projections and, together with the in-floor haptics, engages the audience in completely new ways by placing them "inside" the narrative.
The X1 system at Illuminarium achieves unprecedented authenticity of sound reproduction, perfectly matched with the video projection. HOLOPLOT’s Wave Field Synthesis technology enables sound designers to recreate audio objects exactly like in reality. This even works within the audience room, as if the original source would be positioned right in front of the listener, who will have the same impression as in real-life. The sound object is therefore no longer bound to the position of the loudspeaker, but comes alive, moving through the 3-Dimensional space, delivering an incredibly realistic and tangible experience. This technology is one-of-a-kind and represents an entirely new way of engaging audiences with audio. Imagine an elephant charging at you on the screen and the sound comes so close that you feel like you can almost touch the animal.
Using 3D Audio-Beamforming, precisely shaped and steered acoustic beams to easily create sound fields of any form and size, the HOLOPLOT system creates multiple sound zones across the room, including zones directly next to each other with different content. So while everyone is about to experience a hair-raising thunderstorm, you could be one of the few standing near a hungry lioness - the sound of her loud roar will be delivered only to the dedicated zone you are in.
The precise sound beamforming also helps to reduce sound spillovers to adjacent rooms and neighboring restaurants. The intelligent optimization algorithms tightly control the sound beam so that it is optimally directed onto the desired audience areas, while actively avoiding all others.
In Illuminarium, the X1 audio modules are further completely concealed behind a practically invisible sophisticated micro-perforated wall panel serving as projections screens while allowing sound to pass through. This means that visitors will enjoy a true immersive experience, including not having the view obstructed and not localizing, either visually or acoustically, the physical loudspeaker.
Illuminarium's vision is to surround visitors in a sensory space of sight, sound and scale unlike any other before. HOLOPLOT's audio technology is helping to turn this vision into reality.
I have been very fortunate to work with HOLOPLOT for the past several years. The X1 is an amazing new tool that opens up new possibilities and room for exploration. As a Sound Designer and Composer who also mixes my own projects, this has been a quantum leap forward. I can do things that I could only imagine before. The sound system has now become part of the sound design palette. In addition, from a more traditional loudspeaker performance perspective, the X1 has an incredible ability to deliver clean transients and phase coherent audio. It just sounds great. I find myself using much less corrective EQ and fighting with the room less when mixing through an X1 array. The people at HOLOPLOT are also genuinely wonderful to work with and are very passionate about their product. That makes a big difference.
Illuminarium brings the best and most realistic immersive audiovisual experiences possible. We took our team to experience firsthand the HOLOPLOT X1 Matrix Array and were completely sold on it by its incredible performance, flexibility, and unique beamforming capabilities. The result sounds just magnificent and allows us to achieve experiences which conventional technologies couldn’t support. Guests who experience the power of Illuminarium’s audio system will truly feel and be surrounded by our content. The integration of HOLOPLOT technology delivers a harmony of unprecedented realistic experience for our venues and allows us to continue to democratize the world’s most extraordinary experiences.