Holoplot Raises Standards For Consumer Experiences

Satis&fy

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In January of 2018, the company invited their clients to experience LIFT, a concept store at their office in Portland, designed to showcase a new level of consumer experience.

Holoplot Raises Standards For Consumer Experiences
Holoplot Raises Standards For Consumer Experiences

Satis&fy

Read More

satis&fy is a leading global production company, with nine offices across the world, from Frankfurt and Berlin to Portland, New York, and Hilversum in the Netherlands. With over 500 employees running more than 3,000 events annually, it has been at the cutting edge of events and media technology for the last 25 years.In January of 2018, the company invited their clients to experience LIFT, a concept store at their office in Portland, designed to showcase a new level of consumer experience. To achieve unprecedented levels of sonic immersion, fidelity, and control over sound propagation, satis&fy turned to Holoplot's groundbreaking ORION Series of wavefield synthesis loudspeakers.

Challenges

  • Design a highly immersive and interactive sound experience in a retail environment.
  • Deliver different sonic experiences to different regions of the shop floor, without cross-talk or interference from one region to another.
  • Conceal loudspeakers behind acoustically permeable materials, without compromising audio fidelity.

Results

  • Different audio content was audible in the different shop regions.
  • Highly focused beams of sound, allowing highly localized product promotion and content delivery.
  • Sharp separation of audio zones allowing distinct sonic experiences.

satis&fy

“The LIFT project was a great success as it inspired a lot of our clients and visitors from different industries: architects, experiential designers, event producers, to name a few.”

Dirk Vennemann, Chief Commercial Officer